Fractional CMO · India & Worldwide

Senior marketing leadership, without the full-time overhead.

I step into your leadership team as your Chief Marketing Officer — owning the strategy, directing the execution, and building the brand and demand engine your business needs to grow. Not an agency. Not a consultant with a deck. A marketing leader accountable for outcomes.

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Currently taking on new engagements — across India and remotely worldwide
Sabaa Shyamlee, Fractional CMO
Fractional CMO Sabaa Shyamlee
What I do

Marketing leadership, embedded in your team.

Most founders I talk to have already tried something. An agency that executed without direction. A junior hire who needed direction they couldn't give. A consultant who handed over a plan and left. None of them owned the outcome.

That's the gap a Fractional CMO closes. I join your leadership meetings, set the marketing strategy, manage your team and vendors, and keep marketing moving every single week — at a fraction of the cost of a full-time CMO.

You lead the company. I'll run the marketing.

Services

Everything a CMO owns. Nothing a founder should have to.

From strategy to weekly execution oversight — a complete marketing function, led for you.

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Marketing Strategy & GTM

A clear, prioritised go-to-market plan built on your business goals — positioning, messaging, channels, and budget that leadership can actually act on.

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Execution Oversight

Weekly direction and accountability for everything in flight — campaigns, content, and launches reviewed, corrected, and shipped on schedule.

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Team & Vendor Leadership

I manage your in-house marketers, agencies, and freelancers — setting standards, holding vendors accountable, and hiring when you're ready to grow the team.

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Customer & Buyer Research

Interviews with your real buyers, synthesised into an Ideal Customer Profile — so every marketing decision is grounded in how customers actually buy.

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Brand & Thought Leadership

A compelling brand narrative and founder visibility programme that positions your business as the obvious choice in its category.

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Demand Generation & Reporting

Multi-channel pipelines with precise targeting and clean measurement — leadership-ready reporting that ties marketing spend to revenue.

Engagement levels

Three ways to work together.

Start where it fits your stage and budget. Scale up as you grow.

CMO for a Day

Strategic Sprint

A focused, high-impact day of senior marketing guidance.

  • Join your annual or quarterly strategy session
  • Facilitate a marketing-focused workshop
  • Conduct a full audit of your current marketing
  • Leave with a prioritised action plan
Start with a day
Advisory & Mentoring

Ongoing Guidance

A senior marketing voice for teams that don't need a full-time hire.

  • Quarterly planning & prioritisation day
  • Monthly mentoring and advisory sessions
  • On-call support for quick decisions
  • Guidance for your in-house marketers
Book a conversation
Full Fractional CMO

Embedded Leadership

Comprehensive marketing leadership, embedded in your team.

  • Leadership & strategic alignment with the CEO
  • Customer-centric insights driving every tactic
  • Weekly execution oversight & accountability
  • Team, vendor & budget management
Talk to Sabaa
Why us? Why Sabaa.

Why Sabaa as a Fractional CMO

You're not hiring a framework or a firm. You're bringing one accountable marketing leader into your business — here's what that gets you.

Let's talk

  1. 16+ Years of Leadership Experience

    Driving business growth across strategy, marketing, sales, and operations.

  2. 15+ Years of Agency Experience

    Leading a full-service marketing agency, delivering strategic and creative solutions across industries.

  3. Led Teams of 100+ Professionals

    Built and managed high-performing cross-functional teams focused on execution and results.

  4. Strategy with Operational Excellence

    Bridging business vision with marketing execution to create sustainable growth.

  5. Trusted by Leading Brands

    Professional experience with Edelman, Vedanta Resources, and IPAN Hill & Knowlton.

    Edelman Vedanta Resources IPAN Hill & Knowlton
Track record

Consulted These Companies

A snapshot of organisations Sabaa has partnered with. Placeholder logos shown below — swap in real client marks anytime.

How we'll work

A simple path from first call to running function.

Step 01

Diagnose

A complimentary strategy call, followed by an audit of your marketing, customers, and pipeline — so we know exactly where growth is stuck.

Step 02

Design

A prioritised marketing strategy and 90-day plan aligned to your revenue goals, with clear owners, budgets, and measures of success.

Step 03

Drive

Weekly leadership of the plan — directing the team, managing vendors, reviewing the numbers, and reporting to you like any executive would.

Ready to take marketing off your plate?

Book a complimentary strategy call. We'll look at where your marketing stands today, and I'll tell you honestly which engagement — if any — fits your business.

Book your free strategy call
Contact

Contact Sabaa Shyamlee

📍 Location
Lucknow, India
📞 Phone
+91 96285 18963
✉️ Email
sabaasaxena@gmail.com
in · LinkedIn
linkedin.com/in/sabaa-shyamlee-641312b
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Working across India, and remotely worldwide. Sabaa partners with businesses across India and collaborates remotely with founders and teams around the world — engagements are designed to work seamlessly across time zones.